How to sell tickets online in Australia: a promoter's guide

2 October 2026 · 6 min read · By eventflo

Fee figures checked 2 October 2026 against each platform's own pages, listed under Sources at the bottom. Fans looking to resell a spare ticket: use the event's official resale or transfer option, not this guide. This one's for people running the event.

If you want to sell tickets online for a gig, doof, festival or club night, the job is simpler than it looks. You need a place to sell tickets that takes payment, gives every buyer their own ticket, and gets you into the door list on the night. The bit that trips promoters up isn't the setup. It's the fees, the payout timing and the door.

Where to sell tickets

There are three places to sell tickets, and most events use two of them.

• A ticketing platform. The main route. Eventbrite, Humanitix, TryBooking, Moshtix, Oztix and eventflo all let you create an event page and sell tickets online. For a side-by-side, see the best ticketing platforms in Australia.
• Your own website or socials. Don't take payments by DM or bank transfer. Link your socials to the platform's event page instead. Some platforms also give you an embeddable checkout so punters buy without leaving your site. Eventbrite lists "Embedded checkout" on its pricing page, and eventflo has an embeddable ticket widget.
• At the door. Box office or a self-service kiosk for walk-ups. eventflo's FloKiosk turns a tablet into a door-sales kiosk.

How to sell tickets online, step by step

1. Choose the platform first. Changing platforms mid-sale means refunding and re-selling. Pick before you announce.
2. Create the event page. Name, date, venue, a clear poster image, and the all-in price. Keep the description to what a punter needs: line-up, times, age limit, how entry works.
3. Set your ticket types. Early-bird, first release, second release, final release, VIP. Fewer is better. Each release should sell out on its own deadline or quantity.
4. Decide who pays the fee. More on that below. Decide it per ticket type if the platform lets you.
5. Connect your payout details. Do it before you go on sale, not the week after. Payouts can take days.
6. Set order limits. A per-order cap makes bulk buying by scalpers harder. See how to stop scalpers reselling your tickets.
7. Test a purchase. Buy a ticket yourself. Check the confirmation email, the ticket, and what the checkout total says.
8. Go on sale and promote it. Share the link everywhere. Track which channels sell.
9. Scan on the night. Every ticket should carry a QR code your staff can scan. We've got a full guide: QR code tickets for events.

What it costs to sell tickets online

Eventbrite, Humanitix and TryBooking all say free events carry no fees. For paid tickets, here's what each publishes for Australia:

On a $50 ticket, that's (our arithmetic): Eventbrite $3.87, Humanitix $3.29 including GST, TryBooking $1.75 in total on the assumption that the 2.5% applies to the ticket price. Full workings and the Moshtix and eventflo notes are in Ticketing fees in Australia compared.

Two questions matter more than the headline rate:

• Who pays? If your buyer pays, your cost is a higher all-in price for punters. If you absorb it, it comes out of your payout.
• Who keeps it? On the platforms above, the platform does. On eventflo, eventflo's own fee is 2% of the ticket price (minimum $1, maximum $5, GST inclusive), paid by the organiser, and you can add your own booking fee and/or transaction fee on top (A$0.10 to A$10.00 each), which buyers pay and you keep 100% of. Our arithmetic: a $50 ticket is 2% = $1.00.

Whichever you pick, put the all-in price on the artwork.

When you get paid

This catches promoters out. You've got a venue deposit and artist fees due before the show, and the money's sitting in the platform. What the platforms say:

• Humanitix: payouts "within 5 business days after the event's completion date" on its default gateway.
• Moshtix: its terms say it pays net ticket sales on successfully completed events "within 7 business days", once Moshtix has your payment details, and only where Moshtix is responsible for paying you; its terms also allow a chargeback reserve of up to 20%, held for 90 days, if you don't return a signed door list or use MOSHSCAN.
• Eventbrite: its pricing page lists "Pre-event payouts" as a feature. We haven't confirmed the Australian terms, so ask.
• TryBooking and eventflo: we couldn't confirm TryBooking's from the pages we checked, and eventflo's payout terms aren't covered in this post, so ask us.

Get your platform's payout timing in writing before you commit to deposits.

Mistakes that cost promoters sales

• A surprise at checkout. $45 on the poster and $51 at checkout loses punters. Show the all-in price early.
• No plan for the door. Decide how you'll scan, how you'll handle lost phones and how you'll sell at the door before the gates open.
• Selling everything in one release. Staged releases create deadlines.
• No official resale. If punters can't resell safely, they'll resell unsafely.
• Not capturing your buyers. Your buyer list is the best asset you'll own. Check you can export it.

Selling tickets on eventflo

eventflo is built for independent promoters in Australia. You create the event, set your ticket types and any booking or transaction fee you want to add, and sell through your event page, an embeddable widget, or at the door with a kiosk. Fans get their ticket with a QR code in their eventflo account, and your staff scan it with the scanner app. If a show's likely to sell out fast, FloSale is eventflo's presale tool, "designed for fans, not bots", and FloMarket is the official fan-to-fan resale. Fees: eventflo's fee is 2% of the ticket price on each paid ticket, minimum $1, maximum $5, GST inclusive. You pay it out of the ticket price, buyers never see it, and free tickets carry no eventflo fee. You can add your own booking fee (per ticket) and/or transaction fee (per order) on top, each from A$0.10 to A$10.00. Buyers pay those and you keep 100% of both. Our arithmetic: a $50 ticket is 2% = $1.00.

Planning an on-sale? Have a chat with us and we'll set up your event so you can see the checkout your punters would. No slides.

Sources

Checked 2 October 2026.

• Eventbrite Australia pricing
• Humanitix booking fees and Humanitix payment processing options
• TryBooking: how much does it cost to use TryBooking
• Moshtix selling terms and conditions